Mura Terms of Service
Effective date: July 10, 2026 Last updated: August 5, 2026
Welcome to Mura. These Terms of Service ("Terms") are a binding agreement between you and Set Your Pace Find Your People LLC, the company that operates Mura ("Mura," "we," "us," or "our"), and govern your access to and use of the Mura mobile application, the website at muramove.com, and related services (together, the "Services").
Please read these Terms carefully. They include important provisions that affect your legal rights, including a mandatory arbitration agreement and class-action waiver (Section 20), an assumption of risk for in-person activities and physical exertion (Section 10), a statement that we do not conduct background checks (Section 9), and limitations of our liability (Section 18).
By creating an account or using the Services, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Services.
1. Eligibility and Age Requirement
You must be at least 18 years old and able to form a binding contract to use the Services. You must not be a convicted sex offender. The Services are intended only for adults, and we do not permit anyone under 18 to use them. By using the Services, you represent and warrant that you are at least 18 years old and that the information you provide about your age is accurate. We may close any account we believe belongs to a person under 18.
2. Your Account
To use Mura you create an account with your email address and a one-time verification code, or with a third-party sign-in such as Apple or Google. You agree to provide accurate, current, and complete information and to keep it up to date. You are responsible for everything that happens under your account, for keeping your verification codes and your device secure, and for not sharing access to your account with anyone else. Notify us promptly at support@muramove.com if you suspect unauthorized use of your account.
3. The Mura Service
Mura is a platform that helps people find training partners, organize and join athletic clubs and events, build and share routes, and communicate with one another. Features include training-partner recommendations, club creation and membership, event creation, RSVPs and check-in, real-time chat, a follow system, route building and a route library, location-based discovery, and notifications. We may add, change, or remove features at any time.
Mura is a neutral venue that connects users. We are not a party to, and are not responsible for, the interactions, arrangements, events, clubs, or activities that users organize or carry out through the Services. See Sections 9–12.
4. Fees
Mura is currently free to use. We do not charge for accounts, clubs, events, or any other feature today. If we introduce paid features in the future, we will update these Terms, present the price and terms of any paid offering before you buy it, and provide notice as described in Section 25. Any future purchases made through Apple would additionally be subject to Apple's App Store terms and policies.
5. User Content and License
"User Content" means anything you submit, post, or upload through the Services, including your profile, photos, bio and prompts, messages, comments, shout-outs, clubs, events, and routes.
- You own your User Content. We do not claim ownership of your User Content.
- License to Mura. You grant Mura a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to host, store, use, copy, reproduce, modify, adapt, publish, translate, distribute, publicly perform, and display your User Content, solely as needed to operate, provide, improve, and promote the Services and consistent with your privacy and visibility settings. This license ends when you delete your User Content or your account, except to the extent (a) it was shared with others who have not deleted it, or (b) we must retain it for legal, safety, or technical reasons, or in routine backups.
- Your responsibility and representations. You are solely responsible for your User Content. You represent that you own or have the necessary rights to your User Content and that it does not violate these Terms, the law, or anyone's rights. Where you upload another person's information (for example, when you invite someone to an event), you represent that you are authorized to do so.
6. Acceptable Use
You agree not to use the Services to, and not to allow anyone to:
- Use the Services if you are under 18, or misrepresent your age, identity, or affiliation, or impersonate anyone;
- Post or send content that is unlawful, fraudulent, deceptive, harassing, threatening, abusive, hateful, defamatory, obscene, pornographic, sexually explicit, or that depicts or promotes violence or self-harm;
- Harass, bully, stalk, intimidate, threaten, or harm another person, online or in person;
- Solicit money or items of value from other users under false pretenses, or run scams, pyramid schemes, or unsolicited commercial solicitation (spam);
- Post non-consensual intimate imagery, or share another person's private or confidential information without permission;
- Infringe anyone's intellectual property or other rights;
- Collect, scrape, or harvest data about users, or access the Services by automated means, or attempt to circumvent any security or access control;
- Interfere with, disrupt, overload, or attempt to gain unauthorized access to the Services or related systems;
- Use the Services for any illegal purpose or in violation of any applicable law or regulation.
Mura has zero tolerance for objectionable content and abusive users. We may remove content and suspend or terminate accounts that violate this Section, as described in Section 7.
7. Content Moderation, Reporting, and Blocking
We want Mura to be safe and welcoming. Accordingly:
- Reporting. You can report objectionable content or abusive behavior using the in-app reporting tools available on profiles, photos, comments, messages, and other user-generated content.
- Blocking. You can block other users to prevent them from contacting you or interacting with you.
- Our action. Reports of objectionable content and abusive behavior are reviewed by a person. We aim to review them promptly and to act on what we find, including by removing content, suspending or permanently removing the responsible account, and reporting to the authorities where the law requires it.
- Our discretion. We may, but are not obligated to, monitor, review, screen, remove, or restrict any User Content or account, with or without notice, for any reason, including violations of these Terms or our policies, to comply with law, or to protect users or the public.
- Contact. You can reach us about content and safety concerns at support@muramove.com.
8. Matching and No Guarantee
Mura recommends potential training partners and events to you using automated scoring based on the information you and others provide (such as sports, pace ranges, distance and age preferences, location, and connections). Recommendations are automated, are provided for your convenience, and are not guarantees. We do not guarantee the number, identity, compatibility, behavior, availability, or willingness of any users, partners, clubs, or events, or that you will make any match or attend any activity. You can influence recommendations by editing your profile and preferences.
9. No Background or Identity Checks
Mura does not conduct criminal background checks, identity verification, or other screening on its users. Mura does not verify that users are who they claim to be or that their statements (including about fitness, experience, or qualifications) are true.
Background checks, even where conducted by others, are not foolproof, are not always current, and can create a false sense of security. You are solely responsible for your interactions with other users. You should take the same precautions with people you meet through Mura as you would with anyone you meet for the first time, and exercise caution and good judgment in all interactions, especially before and during any in-person meeting. See Section 10.
10. Safety and Assumption of Risk
Mura facilitates in-person athletic activities and meetings between people, which carry inherent risks. You participate at your own risk.
- Meeting other people. You are solely responsible for your interactions with other users. Mura is not responsible for the conduct of any user, online or offline. Use caution, meet in public where possible, tell someone where you are going, and stop any interaction that makes you uncomfortable.
- Physical activity. Running, cycling, hiking, walking, and other athletic activities organized or discovered through Mura involve risks including serious injury, illness, or death, whether due to your own exertion, other participants, terrain, weather, traffic, equipment, or other conditions. You voluntarily assume all risks associated with participating in any activity, route, event, or club you find or organize through the Services. You should consult a physician before beginning any new physical activity and should only attempt activities, routes, paces, and distances appropriate for your fitness and ability.
- Routes and location features. Routes, maps, distances, elevation, and location features are provided for convenience and may be inaccurate, incomplete, or unsafe for a given user or condition. You accept all safety and other risks associated with using location-based and route features, and you are responsible for assessing whether any route or activity is safe and appropriate for you.
- Release. To the fullest extent permitted by law, you release Mura and its officers, directors, employees, and agents from any claims, demands, damages, or liabilities of every kind arising out of or related to your interactions with other users or your participation in any activity, route, event, or club connected to the Services.
11. Athletic and Performance Information Is Not Medical Advice
Any athletic, performance, pace, route, elevation, training, or recommendation information available through the Services is provided for informational purposes only and is not medical, health, or professional advice. It is not a substitute for consultation with a qualified professional. Do not disregard professional advice or delay seeking it because of anything on the Services.
12. Clubs and Events
Clubs and events are created and run by users ("organizers" and "hosts"), not by Mura.
- Organizer/host responsibility. Organizers and hosts are solely responsible for their clubs and events, including descriptions, locations, scheduling, safety, conduct, and compliance with law (including any permits, insurance, or waivers). Mura does not endorse, vet, or guarantee any club, event, organizer, host, or attendee.
- Your participation. When you join a club or RSVP to an event, you understand the arrangement is between you and the organizer or host, and Mura is not a party to it.
- Invitations. When you invite others to a club or event (including by sharing an invite link or inviting your contacts), you represent that you are authorized to contact them and that your invitation complies with these Terms and applicable law.
13. Third-Party Services
The Services integrate with or rely on third parties (including Apple, Mapbox, Supabase, and Expo) and may link to other third-party products or sites. Your use of those third-party services is governed by their own terms and privacy policies. Mura is not responsible for third-party services and does not endorse them. Maps, notifications, and other features depend on these third parties and may be unavailable if they are.
14. Intellectual Property
The Services, including the Mura name and logo, software, design, text, graphics, and other content we provide (excluding User Content), are owned by Mura or our licensors and are protected by intellectual property laws. Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable license to use the Services for their intended purpose. You may not copy, modify, distribute, sell, reverse engineer, or create derivative works from the Services except as expressly permitted.
15. Copyright Complaints
We respect intellectual property and expect users to do the same. If you believe content on the Services infringes your copyright, email support@muramove.com with: (a) identification of the copyrighted work; (b) identification of the allegedly infringing material and where it appears on the Services; (c) your contact information; and (d) a statement that you have a good-faith belief the use is not authorized and that your notice is accurate. We review complaints, remove infringing content where appropriate, and terminate the accounts of repeat infringers.
16. Feedback
If you send us suggestions or feedback about the Services, you grant us a perpetual, irrevocable, royalty-free, worldwide license to use it for any purpose without obligation to you.
17. Disclaimers
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Services will be uninterrupted, secure, error-free, or free of harmful components, that recommendations or other information will be accurate, or that any user, club, event, route, or activity will meet your expectations or be safe. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you.
18. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, MURA AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, DATA, GOODWILL, OR PERSONAL INJURY OR PROPERTY DAMAGE, ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS, whether based in contract, tort, negligence, strict liability, or otherwise, even if we have been advised of the possibility of such damages.
IN NO EVENT WILL MURA'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID MURA IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE LIABILITY, OR (B) ONE HUNDRED U.S. DOLLARS ($100).
Some jurisdictions do not allow certain limitations, so some of the above may not apply to you. Nothing in these Terms limits liability that cannot be limited under applicable law.
19. Indemnification
You agree to defend, indemnify, and hold harmless Mura and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the Services; (b) your User Content; (c) any club, event, or activity you organize, host, attend, or participate in; (d) your interactions with other users; (e) your violation of these Terms or any law or third-party right; or (f) invitations or messages you send through the Services.
20. Dispute Resolution, Arbitration, and Class-Action Waiver
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.
- Informal resolution first. Before starting an arbitration, you agree to contact us at support@muramove.com and try to resolve the dispute informally for at least 30 days.
- Binding arbitration. Except as provided below, any dispute arising out of or relating to these Terms or the Services will be resolved by final and binding individual arbitration, rather than in court. The arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules, fees will be allocated as those rules provide, and judgment on the award may be entered in any court of competent jurisdiction.
- Class-action waiver. You and Mura agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any class, collective, or representative action. The arbitrator may not consolidate more than one person's claims.
- Exceptions. Either party may bring an individual claim in small-claims court, and either party may seek injunctive relief in court for intellectual-property infringement or unauthorized access.
- 30-day opt-out. You may opt out of this arbitration agreement by emailing support@muramove.com within 30 days of first accepting these Terms, stating your name and intent to opt out. Opting out does not affect any other part of these Terms.
- Where this Section does not apply. If you reside in the European Economic Area, the United Kingdom, Switzerland, or another jurisdiction whose law does not permit mandatory arbitration or class-action waivers in consumer contracts, this Section applies to you only to the extent permitted by that law, and you may bring disputes in the courts of your place of residence.
This Section survives termination of your account. Nothing here prevents the parties from exercising rights that cannot be waived under applicable law.
21. Apple App Store Additional Terms
These Terms apply to your use of the Mura App obtained from the Apple App Store. You acknowledge and agree that:
- These Terms are between you and Mura only, and not with Apple. Mura, not Apple, is solely responsible for the App and its content.
- Apple has no obligation to provide any maintenance or support for the App.
- In the event the App fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any); to the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App.
- Mura, not Apple, is responsible for addressing any claims relating to the App or your possession or use of it, including product-liability claims, claims that the App fails to conform to legal or regulatory requirements, claims under consumer-protection or similar law, and intellectual-property infringement claims.
- You represent that you are not located in a country subject to a U.S. Government embargo or designated a "terrorist supporting" country, and are not on any U.S. Government prohibited-parties list.
- Apple and its subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance, Apple will have the right (and is deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.
Your use of the App must also comply with the Apple App Store Terms of Service and Usage Rules.
22. Termination and Account Deletion
- By you. You may stop using the Services at any time and may delete your account and personal data directly in the App (see our Privacy Policy).
- By us. We may suspend or terminate your access to the Services at any time, with or without notice, if you violate these Terms or our policies, if required by law, or to protect users, the public, or the Services.
- Effect. On termination, your right to use the Services ends. Sections that by their nature should survive will survive, including User Content license limits, No Background Checks, Assumption of Risk, Disclaimers, Limitation of Liability, Indemnification, and Dispute Resolution.
23. State-Specific Provisions
Nothing in these Terms waives or limits any right that cannot be waived or limited under the law of your state of residence. If any term conflicts with a right your state's law grants you that cannot be waived, that right controls to the extent of the conflict.
24. Governing Law
These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules, except that the Federal Arbitration Act governs Section 20. Subject to that Section, any dispute not subject to arbitration will be brought exclusively in the state or federal courts located in the State of Delaware, and you consent to their jurisdiction.
25. Changes to These Terms
We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date and provide notice where appropriate (such as in-app). Your continued use of the Services after an update means you accept the revised Terms. If you do not agree, stop using the Services and delete your account.
26. General
- Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and Mura regarding the Services and supersede any prior agreements.
- Severability. If any provision is found unenforceable, the rest remain in effect.
- No waiver. Our failure to enforce a provision is not a waiver of it.
- Assignment. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets.
- No agency. No partnership, employment, or agency relationship is created by these Terms.
- Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control.
27. Contact Us
- Email (all inquiries: support, safety, legal, privacy, copyright): support@muramove.com
- Mailing address: Set Your Pace Find Your People LLC, 31 W 75th St, Unit 4A, New York, NY 10023